Raw Feed & Search

Full stack deployment at over 100 screens in Turkish hair salons (Awarion)

Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction. […]

awarion.com · Promoted content
Mon, Aug 5, 2024 at 10:38 AM

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Manchester and Milan felt the heartbeat increasing in June with Turkish Airlines’ countdown DOOH creative for UEFA Champions League Final (Awarion)

Awarion CreativeLab’s award winning dynamic creative ideation and production capabilities were put on the European stage in June, as Turkish Airlines ran a live countdown creative on premium publishers in Manchester and Milan towards the biggest football final of the European game, the UEFA Champions League Final held in Istanbul this year. […]

awarion.com · Promoted content
Fri, Jul 14, 2023 at 3:46 AM

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Will “Generation Zalpha” Change the Way You Buy Ads?

Ever thought you were buying a cheaper alternative on Wish.com and received exactly what you expected?… The post Will “Generation Zalpha” Change the Way You Buy Ads? appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Mar 13, 2023 at 11:40 PM

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How Will “Zaplha” Change the Way You Buy Ads?

Reaching Gen Zalpha requires a tailored approach. By focusing on authenticity, being creative, and creating experiences rather than just laying out products or services, you can effectively capture their attention and engage them with your ads. The post <strong>How Will “Zaplha” Change the Way You Buy Ads?</strong> appeared first on Wrapify Blog. […]

blog.wrapify.com
Thu, Jan 26, 2023 at 1:19 PM

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Four OOH Market Strategies That Work

The goal for any agency is to make a big impression for their clients. But this… The post Four OOH Market Strategies That Work appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, May 11, 2022 at 8:18 PM

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New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

Amy Lynn Boisvert will oversee all digital ad operations at Wrapify. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space. The post New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Oct 20, 2021 at 2:05 PM

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Wrapify 2020 Year in Review

2020 was not the year we all planned on having. Despite a global pandemic and all… The post Wrapify 2020 Year in Review appeared first on Wrapify Blog. […]

blog.wrapify.com
Fri, Jan 8, 2021 at 4:04 PM

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Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today... The post Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Dec 2, 2020 at 12:56 PM

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3 Questions on OOH Creativity

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thoughtleadership.oaaa.org
Thu, Mar 12, 2020 at 12:29 PM

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Tech Brands Use OOH to Pledge Privacy Commitments (OAAA)

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and more. […]

specialreports.oaaa.org
Mon, Nov 11, 2019 at 7:59 AM

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Will evolution in ‘data & tech’ make OOH more relevant? (OAAA)

Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]

thoughtleadership.oaaa.org
Tue, Nov 5, 2019 at 4:02 PM

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DOOH tech experts: How to use data to increase the effectiveness of DOOH campaigns (OAAA)

Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in executing an audience-optimized strategy but still would like to maintain visibility into where the OOH ads might flow. […]

thoughtleadership.oaaa.org
Mon, Aug 19, 2019 at 11:02 AM

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Preview of the #OOH2019 Expo exhibitors

Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning and buying. […]

thoughtleadership.oaaa.org
Mon, Apr 22, 2019 at 12:07 PM

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Tech Talks: The Next Big OOH Trend

Automation, data, programmatic, and dynamic creative have been hot topics over the past couple of years. As these new technologies and processes are being implemented, the next big OOH trend will be more logistical in nature – encompassing the industry’s digital transformation and change management of such a major shift. […]

thoughtleadership.oaaa.org
Mon, Mar 25, 2019 at 7:17 PM

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Experts Help Describe Today’s OOH to a Non-Techie (OAAA)

Stephanie Gutnik, BroadSign: My preferred way to start a discussion about OOH assumes that everyone is a “non-techie,” regardless of the channel or industry they work in. By focusing on the relevant and memorable OOH campaigns people experience daily, they can more meaningfully understand its impact. […]

thoughtleadership.oaaa.org
Mon, Dec 17, 2018 at 8:00 AM

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