This is a Starbucks Reserve location in Seoul, in the same office tower as the coffee company’s Korean headquarters. It has a 2.5mm LED video wall on an arched feature wall. The video shows it running an animated watercolor depicting a coffee planation. […]
My Linkedin feed had a post up from the UK about a digital merchandising display for Starbucks in the aisles of an ASDA supermarket. The display is like a digital end-cap, except it was in-aisle and uses tactics like fins and angled displays to try to grab shopper attention. […]
There is so much fine pitch LED stuff going in as video walls these days that it is easy to forget about other ways of doing a big digital canvas, like projection. This is a project in Seattle in a building owned by Starbuck’s – but it is NOT the head office, just commercial property the coffee giant owns. […]
Photo from Retail Touchpoints My suspicion is that the guys who specialize in outdoor displays are already all over this, but if not, they’ll be very interested in news that Starbucks is adding daylight-readable displays to some 2,400 drive-thru lanes in the United States. […]
