Raw Feed & Search

16:9: Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart

Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than that they’re presumably wearing MCKENZEES. […]