Money-back guarantees will be familiar to most consumers, but they’re not something applied all that often to technology solutions. So it is interesting to ... […]
On This Episode of AV+ On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with AV industry veteran Mike White on digital signage and how integrators can leverage the opportunities available to them. […]
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Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. […]
Don’t let your digital signs and televisions collect dust in an empty eating area. Instead, repurpose them! In this uncertain time of a pandemic, digital signage could be flexible, changeable and adaptable from a display standpoint. […]
In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now pretty straightforward in the online world, but how do you put that into play when consumers aren’t in front of their computers? […]
What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]
May 1, 2017 My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital (mobile, desktop, social) as a whole has passed TV ad spend. […]
At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. […]
