DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux (16:9)
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
Mon, May 6, 2024 at 7:01 PM
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
Is a digital LED sign worth the cost? This blog from Daktronics provides some answers. […]
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Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. […]
Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in OOH and have steadily become top users of the medium,” said OAAA’s Chief Marketing Officer Stephen Freitas. […]