This post was originally published on 4/10/16. It has been updated to include new content templates. Spring is here and so is Easter. […]
Over the past decade, there has been a measurable shift in consumers making purchases online rather than in brick-and-mortar stores. Instead of burdening themselves with a trip to a store, customers find the comfort and ease of shopping from home to be a much more convenient and efficient experience. […]
Engaging multiple senses has proven to be very profitable for most brands. They get to create an emotional connection with their customers and increase their bottom line. Consider this example: a credit card company reported a 70% increase in new accounts after introducing a credit card for millennials that was designed to inspire an emotional connection. […]
Spring is here and so is Easter. Like many holidays in the western world, Easter has its roots both in pagan tradition and Christianity. The Easter story told in the Christian faith is well known in the west. […]
Once a year Globalshop hosts a conference “for retail design, merchandising, shopper-facing technology & marketing.” It brings together the retail world’s top influencers under one roof with exclusive networking opportunities, insightful education sessions and fresh ideas and innovative solutions to optimize retail environments. […]
There’s no question that digital signage in retail can provide big benefits for the businesses using it. But despite the advantages that digital signage can bring to any vertical out there, many business owners are still wary of investing in the necessary technology. Are these fears justified? […]
There is a not-so-new popularity contest brewing between the big screen and small screen. No, we’re not talking Star Wars vs Game of Thrones or Jennifer Lawrence vs Sofia Vergara. This competition is between your digital signage screens and the smartphone your customer’s face is buried in as she enters your place of business. […]
Shopping malls have become the hotspot for crazed, desperate, determined and sometimes dreary holiday shoppers trying to check off every item on their Christmas list. To help ease the stress, we’ve compiled a list of the top 5 malls for Christmas shopping. These malls provide an unforgettable visual experience that wows customers and makes holiday shopping more enjoyable. […]
