Adams Outdoor is leading the efforts to make the OOH industry sustainable (OAAA)
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Wed, Dec 4, 2019 at 9:15 AM
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Heineken’s Tiger Beer won a Gold Lion at Cannes 2017 for its global campaign (“Air-Ink”) to capture exhaust pollution from delivery trucks and convert pollution to printers’ ink. Artists created public works with ink made from air pollution. Air-Ink was invented by Anirudh Sharma, co-founder of innovation hub Graviky Labs. […]
Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. […]
Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. […]
SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. […]