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Posterscope USA launches recently acquired ad tech platform Liveposter in the US

The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]

usa.pioneeringooh.com
Wed, Jul 13, 2016 at 12:45 PM

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Posterscope Donates billboard space for Read to a Child campaign

Read to a Child is a nonprofit organization that creates better opportunities for children and strengthens society as a whole by inspiring adults to read to them. Research proves that regularly reading aloud to a child significantly impacts his or her literacy skills, and thus, his or her likelihood for success. […]

usa.pioneeringooh.com
Mon, Jul 11, 2016 at 4:00 PM

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Posterscope USA Launches New Strategic Direction Centered Around Digital, Data and Dynamic Content

Integration of Liveposter Technology Enhances Agency’s Ability to Deliver Out-of-Home Campaigns Featuring Data-Driven, Real-Time, Targeted Content NEW YORK, NY (PRWEB) JUNE 13, 2016 Posterscope USA, a leading Out-of-Home (OOH) communications specialist, today formally launched the agency’s new digital strategic direction. […]

usa.pioneeringooh.com
Mon, Jun 13, 2016 at 11:20 AM

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OUTFRONT Media and Jeff Tan, A Conversation

1. What is data’s role in OOH moving forward? ​Data will play an all-encompassing role in the future of the OOH Location Marketing industry. […]

usa.pioneeringooh.com
Wed, Jun 8, 2016 at 2:56 PM

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Posterscope’s First Activation on LinkNYC: Chevrolet Cruze (Pioneering OOH USA)

    We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]

usa.pioneeringooh.com
Fri, Apr 15, 2016 at 5:55 PM

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Technology Fuels Renaissance in Out-of-Home Advertising

There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might even get the feeling that they are being watched. They’d be right. […]

usa.pioneeringooh.com
Mon, Apr 4, 2016 at 1:15 PM

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Infographic: Mobile gamers notice OOH ads and act on them (Posterscope USA)

Mobile Gamers are self-identified gamers who also regularly play games on their phone. Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled Mobile Gamers through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for Mobile Gamers. […]

usa.pioneeringooh.com
Tue, Feb 23, 2016 at 9:06 AM

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Posterscope New York Welcomes in the New Year with Celebration

A party to launch 2016 and build momentum for what promises to be an exciting year for Posterscope. From launching new brands, to incorporating mobile location data and integrating new technologies that create impact, engagement and measurement for OOH; we are expecting a sensational year ahead at Posterscope and hope to celebrate our miles with you as the year progress. Happy New Year! […]

usa.pioneeringooh.com
Wed, Jan 20, 2016 at 2:57 PM

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Jeff Tan, VP Strategy of Posterscope USA, Writes Feature Article on 5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]

usa.pioneeringooh.com
Fri, Jan 8, 2016 at 9:24 AM

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Posterscope’s Third Annual Potluck Party Ends in a Success

Last Monday, members of the Posterscope team broke away from their holiday spirited desks, to indulge in homemade food dishes and drinks concocted by our very own team members. […]

usa.pioneeringooh.com
Mon, Dec 21, 2015 at 2:06 PM

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Posterscope Successfully Executes Campaign for Red Bull Sound Select 30 Days in LA

Posterscope USA completed a multi-faceted campaign supporting Red Bull’s Sound Select 30 Days in LA. The campaign showcased 60 individual artists who performed in LA’s most popular venues, every day for the entire month of November. […]

usa.pioneeringooh.com
Fri, Dec 11, 2015 at 10:56 AM

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Posterscope USA Brings Home 3 Wins at Digital Out-of-Home Awards after DPAA Panel

On Tuesday, November 3rd, Helma Larkin, CEO of Posterscope USA, spoke as a debater in The Great Debate: Video Agnostic Planning at the Video Everywhere Summit. DPAA (Digital Place-Based Advertising Association) organized the event, which took place at the Crowne Plaza in New York City. […]

usa.pioneeringooh.com
Wed, Nov 4, 2015 at 4:16 PM

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