Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]
People go on vacation to experience something different than normal. Be it food, beaches, nightlife, history, or culture, you’re sure to find several or all of these at any chosen destination. So, if people go on vacation to escape everyday life and have these experiences, how does your locale become their chosen destination? […]
Even though Punxsutawney Phil saw his shadow and we’re muddling through 6 more weeks of winter, now is the time to start planning for Spring and Summer Mobile Tours. With a ton of front-end logistics like fabricating the vehicle, planning routes/location stops and hiring/training the right staff, it’s best to have at least 8 weeks to plan – but of course, the more time, the better! […]
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
