16:9: Captivate Making Canadian, And Then US, DOOH Ad Screens Available On Broadsign’s Reach SSP
One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded and are now available to more than 30 demand-side-platforms (DSPs) globally, that are integrated with Reach. […]
Tue, Feb 16, 2021 at 11:47 PM