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REACH Boosts Ad Capabilities Via Integrations With Major Programmatic DOOH Platforms

Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now ... […]

sixteen-nine.net
Thu, May 9, 2024 at 12:26 PM

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16:9: Captivate Making Canadian, And Then US, DOOH Ad Screens Available On Broadsign’s Reach SSP

One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded and are now available to more than 30 demand-side-platforms (DSPs) globally, that are integrated with Reach. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:47 PM

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