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Thursday, May 6, 2021 Thu, May 6, 2021

DOOH and Programmatic OOH Advertising Takes Off In China

Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently been focusing on Digital OOH (DOOH) now that people are back outside again. […]
Thu, May 6, 2021 at 2:00 PM

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