(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? […]
Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently been focusing on Digital OOH (DOOH) now that people are back outside again. […]
As you walk by an Out-of-Home (OOH) ad, you are bound to use at least two of the five senses (sight, smell, touch, sound and taste) when consuming the ad. The more senses an ad can stimulate, the more immersive it is. […]
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans simply cannot. […]
2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. […]
