Monday, March 20, 2023

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Wednesday, March 3, 2021 Wed, Mar 3, 2021

Five stages of post-pandemic customer journey that OOH advertisers should capitalize on (Posterscope)

By Matt Willifer, Chief Strategy Officer, CARAT UK.  It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]
Wed, Mar 3, 2021 at 7:31 PM

Tuesday, January 12, 2021 Tue, Jan 12, 2021

Wednesday, August 12, 2020 Wed, Aug 12, 2020

Posterscope launches proprietary OOH trading platform ECOS NOW to enable real-time planning, purchasing and activation of digital OOH campaigns (DSConnection)

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home London, 12 August 2020:  Posterscope has today launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. […]
Wed, Aug 12, 2020 at 8:31 AM

Thursday, April 2, 2020 Thu, Apr 2, 2020

Thursday, May 23, 2019 Thu, May 23, 2019

Tuesday, January 10, 2017 Tue, Jan 10, 2017

16:9: How Advertising Will Evolve With Smart And Connected Cities

Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]
Tue, Jan 10, 2017 at 10:25 AM

Monday, September 26, 2016 Mon, Sep 26, 2016

Friday, August 19, 2016 Fri, Aug 19, 2016

Thursday, July 28, 2016 Thu, Jul 28, 2016

Wednesday, July 13, 2016 Wed, Jul 13, 2016

Posterscope USA launches recently acquired ad tech platform Liveposter in the US

The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]
Wed, Jul 13, 2016 at 12:45 PM

Monday, June 6, 2016 Mon, Jun 6, 2016

Friday, April 15, 2016 Fri, Apr 15, 2016

Posterscope’s First Activation on LinkNYC: Chevrolet Cruze (Pioneering OOH USA)

    We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]
Fri, Apr 15, 2016 at 5:55 PM

Wednesday, August 19, 2015 Wed, Aug 19, 2015

Thursday, September 25, 2014 Thu, Sep 25, 2014

Saturday, April 26, 2014 Sat, Apr 26, 2014

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