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Five stages of post-pandemic customer journey that OOH advertisers should capitalize on (Posterscope)

By Matt Willifer, Chief Strategy Officer, CARAT UK.  It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]

posterscope.com
Wed, Mar 3, 2021 at 7:31 PM

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The Drum: Publicis brings OOH media buying in-house

Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close. Why did they do it? Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution. […]

thedrum.com
Tue, Jan 12, 2021 at 6:28 PM

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Posterscope launches proprietary OOH trading platform ECOS NOW to enable real-time planning, purchasing and activation of digital OOH campaigns (DSConnection)

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home London, 12 August 2020:  Posterscope has today launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. […]

digitalsignageconnection.com
Wed, Aug 12, 2020 at 8:31 AM

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16:9: “Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]

sixteen-nine.net
Thu, Apr 2, 2020 at 12:32 PM

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16:9: This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy

There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. […]

sixteen-nine.net
Thu, May 23, 2019 at 9:46 AM

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16:9: How Advertising Will Evolve With Smart And Connected Cities

Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]

sixteen-nine.net
Tue, Jan 10, 2017 at 10:25 AM

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16:9: Face Pattern Tech Used In Fun Interactive GMC Campaign

The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]

sixteen-nine.net
Mon, Sep 26, 2016 at 11:58 AM

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Fox Lethal Weapon Creative In Times Square

Fox revealed a creative for their Lethal Weapon remake in Times Square. The 3-D billboard features a red car crashing out the front of a high rise building and falling onto the Fox logo on a screen below. The camera then zooms back to the stars of the show Riggs and Murtaugh who are puzzled. […]

usa.pioneeringooh.com
Fri, Aug 19, 2016 at 11:54 AM

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Social Media Influencer – OOH Insights and Media Behavior (Pioneering OOH)

Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Social Media Influencers are a highly sought after segment in the market. They have a large following on social media and share and post various amounts of content. […]

usa.pioneeringooh.com
Thu, Jul 28, 2016 at 3:29 PM

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Posterscope USA launches recently acquired ad tech platform Liveposter in the US

The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]

usa.pioneeringooh.com
Wed, Jul 13, 2016 at 12:45 PM

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Posterscope CEO Helma Larkin is one of Ad Age’s Women to Watch

Posterscope USA CEO Helma Larkin is named one of 23 leaders honored in Ad Age’s annual Women to Watch list. The list recognizes women who have made unforgettable contributions to the worlds or media, marketing, and advertising. Helma joins a distinguished class of over 500 women that has been praised by the highly recognized publication. […]

usa.pioneeringooh.com
Mon, Jun 6, 2016 at 4:03 PM

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Posterscope’s First Activation on LinkNYC: Chevrolet Cruze (Pioneering OOH USA)

    We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]

usa.pioneeringooh.com
Fri, Apr 15, 2016 at 5:55 PM

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16:9: Sharing A Coke In Times Square

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 12:46 PM

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