Guest Post: Christian Armstrong, Spectrio Switching digital signage management software can solve ongoing problems and better meet the needs of end-users, but a successful, ... […]
The Mayor of London has rejected plans by the backers of the Las Vegas Sphere to build a duplicate in the east end of ... […]
Activating your first Out-of-Home campaign is a complex undertaking. A lot of emphasis is placed on the planning stages – and rightly so. As you might suspect, it’s about more than just finding a few good billboard spots. […]
The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]
The post How to Leverage Signage in a K-12 Education Setting appeared first on Digital Signage Federation. […]
The post Planning for Success: The Value of Building a Digital Signage Team appeared first on Digital Signage Federation. […]
The post Retail Customer Experience in a Connected World appeared first on Digital Signage Federation. […]
The post Using Digital Signage for an Effective Wayfinding Solution appeared first on Digital Signage Federation. […]
The post Ideas for Integrating Social Media into Digital Signage appeared first on Digital Signage Federation. […]
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]
The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. […]
As data and technology evolve, planners are increasingly challenged to select the most impactful and efficient media channels that give them access to their specific target audience, but how do they achieve the holy grail of zero wastage and 100% accountability. […]
