Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]
sixteen-nine.net
Mon, Feb 29, 2016 at 10:07 AM
Mon, Feb 29, 2016 at 10:07 AM