Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. […]
Westminster to remember one million war dead The Piccadilly Lights advertising screen will fall silent on Friday, November 9 to remember the 1,119,193 Commonwealth servicemen and women killed in the First World War. A commemorative event takes place from 6pm onwards at Piccadilly Circus, featuring a special film that aims to bring home the scale of the conflict 100 years on. […]
Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign of the #PrideMatters anthem. Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display. […]
Ahead of their release on Friday 8th June adidas chose global advertising icon, Piccadilly Lights, to promote their latest eco-partnership with Parley. This limited-edition release coincides with the return of adidas’ Run for the Oceans initiative, inspired by the fragility of the oceans. […]
