The Year of Unprecedented Advertising Opportunities Philadelphia returns as our featured market in this monthly analysis series, where we provide insightful recommendations drawing from our extensive experience of over 35 years in the Out of Home advertising industry. […]
Flashy, big dollar video walls and experiential installations at renovated airports tend to get the attention of industry writers and observers, and that makes ... […]
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]
The Live! Casino and Hotel Philadelphia in Guess Where, PA is in preview opening stage, with a formal opening in mid-February. Among the many features of the new resort property, which is over in the same area where all the pro sports venues are located, is a big sweep of direct view LED embedded in a canopy at the main entry. […]
EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category. The OBIE’s are “one of the oldest and most prestigious honors for creative excellence in advertising. […]
Direct view LED is now shaping design decisions for commercial property owners and architects who want to deliver something special in the main lobby of a building. You’re seeing more and more stories about buildings that have made an entire feature wall digital and dynamic, as a way to create visual excitement and both attract and retain tenants. […]
Love this – the main entry to an iconic old department store building in Philadelphia was updated with a digital canopy and flanking displays, and now runs gorgeous custom creative. The former Lit Brothers Department Store was a cultural landmark that operated for nearly a century in Philly before closing its doors. […]
This is a nice use of those old-school split-flap disc displays to promote a rapid book-printing service at an indie book shop in Philadelphia. […]
A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]
