Flashy, big dollar video walls and experiential installations at renovated airports tend to get the attention of industry writers and observers, and that makes ... […]
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]
The Live! Casino and Hotel Philadelphia in Guess Where, PA is in preview opening stage, with a formal opening in mid-February. Among the many features of the new resort property, which is over in the same area where all the pro sports venues are located, is a big sweep of direct view LED embedded in a canopy at the main entry. […]
EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category. The OBIE’s are “one of the oldest and most prestigious honors for creative excellence in advertising. […]
Direct view LED is now shaping design decisions for commercial property owners and architects who want to deliver something special in the main lobby of a building. You’re seeing more and more stories about buildings that have made an entire feature wall digital and dynamic, as a way to create visual excitement and both attract and retain tenants. […]
Love this – the main entry to an iconic old department store building in Philadelphia was updated with a digital canopy and flanking displays, and now runs gorgeous custom creative. The former Lit Brothers Department Store was a cultural landmark that operated for nearly a century in Philly before closing its doors. […]
This is a nice use of those old-school split-flap disc displays to promote a rapid book-printing service at an indie book shop in Philadelphia. […]
A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]
The Google-backed media firm Intersection has reached an agreement to install 100 of its smart city ad posters on the streets of downtown Philadelphia, with the network dubbed LinkPHL. The large street-level kiosks will bring free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and be bankrolled by large street furniture-style digital ad posters. […]
I don’t know that these could purely be described as digital signs, as they’re just doing ambient digital art, but they’re very nice … This is a pair of 50-foot tall LED pylons raised at the front of the Commerce Square office development in Philadelphia. […]
Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
