Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every ... […]
One of the ways to get around the cost and time needed to get a large format display in place in a big city, or buy time on an ad board, is to do a version of guerrilla marketing on the streets, using projection. That’s the path taken by high fashion brand Bottega Veneta as it looked to get some short-term buzz going during a very unusual, COVID-constrained New York Fashion Week. […]
You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. […]
Sixteen:Nine has posted numerous tales of industry people pitching in to the pandemic fight by making protective gear for health care workers and others whose jobs put them at higher risk of infection. But there are other ways to make a difference, and one of them is sweets – as in baked goods. We had a piece up a few days ago about Pearl Media’s creative director making face masks. […]
Here’s another story of an industry person selflessly trying to make a difference in these nutty, scary times. Jose Suriel is the Art Director of the OOH/DOOH media firm Pearl Media, but as a hobby, he sews. “I’ve been sewing for about eight years now. […]
(Montclair, New Jersey) By day Jose Suriel is Pearl Media’s Art Director, superbly handling a varied potpourri of creative tasks. But when he has free time, he grabs a needle and thread and sews. “I’ve been sewing for about eight years now. […]
(Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing Agency is pleased to announce that industry veteran Shannon Durkan has joined the firm as its new Director, Revenue & Operations, Bay Area. […]
The NYC-area OOH media firm Pearl Media has expanded its place-based digital footprint to include a big commuter and retail hub in Brooklyn, known as Atlantic Terminal. The Atlantic Terminal Network (ATN) went live earlier this month, with eight 85” LCD displays, four 98” LCD displays and three double-sided 65” LCD kiosk displays. […]
& […]
( […]
One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. […]
& […]
Industry Veteran to Lead Communications Efforts (Montclair, New Jersey, December 13, 2019) Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. […]
The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere in the store. […]
