Photo by Alexandr Podvalny from Pexels Billboards, also known as Out of Home, has a very bright future within the advertising industry despite the past few years. […]
Photo by Marcus Herzberg from Pexels In the advertising industry there are many ways of reaching the main message to the target audience. One of the main media used most often are billboards, otherwise known as Out of Home (OOH). […]
Photo by Jose Francisco Fernandez Saura from Pexels Advertising is a technique used to draw consumer attention to your product or service. Billboard advertising, or Out Of Home, is a major aspect of advertising and getting the correct message to consumers at the right place and the right time. […]
A company’s brand name and logo are valuable assets. Every transportation business wants to ensure that its branding is visible on the transportation signs and signage installed by the agency. That’s if you’ve decided to run mobile advertising campaigns as a part of your transportation business’s marketing initiative. […]
While most businesses were forced to go into lockdown last year, We at Movia took to the streets to advertise some of the biggest companies. From Walmart to Shoppers and to exciting winnings out of your holiday stockings. Movia had so much fun with these projects. […]
Truck Advertising has become a growing and effective tactic to reach your target exactly where they are, be it in their homes, while out shopping, or on their morning commute to work. How does it work you may ask? […]
Image Source: https://pixabay.com/photos/highway-road-trucks-vehicles-3392100/ Do you own or manage a truck? If so, it’s essential to know how to maintain and take care of your truck. Failure to do so can lead to costly repairs and decreased vehicle longevity. […]
When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. […]
OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. […]
We are almost there. It is beginning to happen. As vaccine rates rise and treatments improve, more and more people taking up their pre-Covid routines. […]
For many years, Out-of-Home (OOH) promotion has helped many businesses take their marketing strategy to the next level. But it’s important to understand that advertising strategies have significantly changed and become sophisticated over time. OOH was merely a method that marketers utilized to shine a spotlight on their businesses through massive, outstanding billboards. […]
Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising in general. […]
