Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
sixteen-nine.net
Tue, Mar 31, 2015 at 9:45 AM
Tue, Mar 31, 2015 at 9:45 AM