Athletic wear brands with their own stores, and retail chains that focus on athletic shoes and apparel, tend to go way over the top ... […]
Nike is using big interactive LED display walls, gesture sensing cameras and interactive software to market its Dri-Fit apparel at three of its big-city, ... […]
Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike ... […]
The old Battersea Power Station – a huge coal-powered electric generation station along the Thames in London – has been revived after decades of ... […]
This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a ... […]
This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a ... […]
This is an interesting blend of semi-transparent LED mesh video walls, LED floor tiles, sensors and real-time visualized data used to create an interactive ... […]
This is a recently opened Nike store at Toronto’s lux-oriented Yorkdale mall, a cavernous two-level space that includes a very large LED feature wall ... […]
This is a great example of the whole notion of how direct view LED can be something added to a store design, or in cases like this, how it can be the primary architectural design element. It is a Nike store in the huge Dubai Mall, and is a set of LEDs put in by local solutions architect 2Point0 Concepts. […]
Back in January, when I was in NYC for the NRF retail tech show, I went with a friend to the Nike House Of Innovation store on Fifth Avenue. It was very whiz-bangy in terms of lots of screens, off the wall content and a giant sonic tower thingie … which did, ummm, something. I THINK – really pretty sure – I went into that same store on Friday. […]
Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that personally connected with consumers. […]
When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of Innovation” flagship on 5th Avenue. It was mind-blowing, I was told. So I grabbed an Uber with a friend, Raffi Vartian from Diversified, and went over to see what all the fuss was about. […]
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue in New York that is built around making shopping largely frictionless, and uses a lot of screens. […]
The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true customer experience. It features an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. […]
This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window projections. The store has an underground kids-only concourse and an upper athletic training facility, as well as a main, street-level retail space. […]
