A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network ... […]
Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]
“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix winner of its annual creative competition. […]
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. […]
Some of the most successful advertising campaigns are those that are consistent across several different platforms with their ad strategy and creative. […]
