Streaming entertainment giant Netflix is reportedly going a little down the path of Disney and Universal Studios, with plans to start opening bricks and ... […]
I am not a big fan of digital out of home advertising and marketing campaigns that try to realize a desired effect by scaring ... […]
Netflix was one of the first companies to make direct view LED the key visual feature of a headquarters lobby, and now the streaming media giant is using microLED as its primary display in a special screening room. […]
The Entertainment & Recreation industries, like most modern arenas of business, have been uniquely impacted by the COVID-19 shutdowns and confusion. Many film and serialized television projects have been postponed or canceled due to the pandemic, and those that have soldiered through have had to reduce locations shoots to accommodate tightening budgets and travel restrictions. […]
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. […]
What follows are 17 examples of what caught my eye this summer in LA. It’s not everything. It’s what I liked and why. […]
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]
Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which the show is set. […]
With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. […]
