16:9: Coca-Cola Using LED Ribbon Strips to Drive In-Store Marketing in Moscow Grocery
This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a mall in Moscow’s central business district. I don’t know whose LED ribbons are being used, but the CMS and play-out engine is the Swiss firm SpinetiX. […]
Mon, May 17, 2021 at 9:00 AM



