If you go to big outdoor sports events, concerts in parks or even political rallies, there’s a reasonable chance that what’s happening is going ... […]
FORT WORTH, Texas, Sept. 10, 2020 — Digital Seat Media, the real-time fan engagement technology platform for sports and entertainment, is continuing their expansion into college sports this fall launching in stadium with several Division I partners, including Oklahoma, Oklahoma State, SMU and Tulsa for the 2020 football season. […]
OMAHA, Nebraska — ScoreVision and Samsung are proud to announce a partnership integrating the latest sports software technology and best in class LED and mobile devices. […]
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Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]
Do you agree that digital technologies change our life drastically? We can solve many daily challenges using smartphones, tablets, smart domestic appliances, and so on. How often do you go to the cinema? […]
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]
Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in executing an audience-optimized strategy but still would like to maintain visibility into where the OOH ads might flow. […]
Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning and buying. […]
Automation, data, programmatic, and dynamic creative have been hot topics over the past couple of years. As these new technologies and processes are being implemented, the next big OOH trend will be more logistical in nature – encompassing the industry’s digital transformation and change management of such a major shift. […]
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]
Season five will be a game-changer for Formula E as it sets out to reach new audiences and win gaming fans. It has plenty to entice them. […]
Stephanie Gutnik, BroadSign: My preferred way to start a discussion about OOH assumes that everyone is a “non-techie,” regardless of the channel or industry they work in. By focusing on the relevant and memorable OOH campaigns people experience daily, they can more meaningfully understand its impact. […]
This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]
OOH and mobile are like peanut butter and jelly – undeniably meant for each other. OOH brings broadcast coverage and grand creative potential, which is complemented by mobile’s personalized and actionable functionality. […]
