The ecommerce industry has seen exceptional growth over the years. Global growth of ecommerce is expected to increase to $4.88 trillion by the year 2021. It is predicted that more and more businesses will be shifting towards online selling. […]
In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]
Connected television has quickly emerged as an essential part of the consumer environment. The term “Connected TV” simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. […]
As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing. In the past, all you needed to do to grab a customer’s attention was place the right advertisement in a newspaper or throw a banner onto a website page. […]
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. […]
Even though Punxsutawney Phil saw his shadow and we’re muddling through 6 more weeks of winter, now is the time to start planning for Spring and Summer Mobile Tours. With a ton of front-end logistics like fabricating the vehicle, planning routes/location stops and hiring/training the right staff, it’s best to have at least 8 weeks to plan – but of course, the more time, the better! […]
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry. This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average according to a new online activation study released by Nielsen. […]
The Reports of Retails’ Death are Greatly Exagerated We’ve all seen the headlines – “Brick and Mortar is Dead”, “Online shopping is the biggest thing in the universe”, etc… The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of real stores, and the huge growth of Amazon and other online retailers. But just the other day Starbucks announced they were closing their online store. […]
I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]
The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]
It’s March and Summer is not far behind: This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. […]
