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Organizational Communications In A Post-Postmodern World

GUEST POST: SEAN MATTHEWS, VISIX English doesn’t have a word for it, so we appropriated the German term zeitgeist, which translates as “spirit of the times.” Today, there is certainly something afoot – we can all sense there’s been a shift in the way we think as a culture, and there is much talk about the Millennials who are entering the workforce, and how they perceive things. […]

sixteen-nine.net
Fri, Dec 15, 2017 at 7:37 AM

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Millennial Mindset Pt 3: The Experiential Element

Why you should use Experiential Marketing to reach Millennials What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all online, most of us would still prefer face to face experiences. […]

emcoutdoor.com
Mon, Nov 20, 2017 at 3:54 PM

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How to connect with Millennials with OOH advertising (EMC Outdoor)

Millennials hate advertising. There, I said it. But we still need the essentials. […]

emcoutdoor.com
Fri, Aug 18, 2017 at 3:06 PM

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Malibu inspires millennials with experiential digital out of home activity

Malibu amplified its global #becausesummer campaign in London by developing a fun and interactive out of home campaign at Westfield London to engage with millennials. The out of home experience included a photobooth where consumers were allowed to take a series of pictures of themselves. […]

oceanoutdoor.com
Sat, Jun 24, 2017 at 7:15 AM

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Millennial Mindset: A Day in the Media Life of a Millennial

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]

emcoutdoor.com
Tue, May 2, 2017 at 8:08 AM

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Watching a TV set is so 2000s.

Jen Porto, Manager, Content & Marketing, AdspaceMillennials don’t watch TV. That’s what they say. The “they” I am referring to is the industry and as a true Millennial, I can say that is absolutely correct. […]

Tue, Mar 3, 2015 at 9:15 AM

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