Perhaps it is a function of me being an age-certified old fart, but I think if you are going to call something a table, ... […]
It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this ... […]
This is another project that is not digital signage but speaks to the idea of having fun with in-store displays and content, and not ... […]
My Linkedin feed had a post up from the UK about a digital merchandising display for Starbucks in the aisles of an ASDA supermarket. The display is like a digital end-cap, except it was in-aisle and uses tactics like fins and angled displays to try to grab shopper attention. […]
Here’s another example of those madly spinning LED light wands being used effectively as part of window displays – in this case a merchandising window at a Nieman-Marcus. As regular readers know, I am not a big fan of these things because of the moving parts and short-term novelty of them, and much of that has owed to how they have been demonstrated and pitched. […]
It is taking forever, but at some point we will all go back to a new version of normal retailing and other routine, day-to-day activities. That will also mean a return of interesting in simple but effective things like interactive merchandising. […]
A new grocery in Naples, Florida – heavily focused on locally grown and sourced product – has more than 100 screens deployed around the floorplate. Arguably the most visually compelling component – from what I can see in videos and still images – is one set of stocked shelves that has 32 feet of LCD headers and 64 feet of shelf displays that have dynamic price tags. […]
This is not really a digital signage application, but certainly it could be done as such for visual merchandising. The now-retired founder of Chinese e-commerce giant Alibaba Group sent a gift around to staffers to mark the company’s 20th anniversary. The gift was a bottle of wine, but it came with a lot of packaging that set it up to be interactive. […]
Stumbled via Linkedin on this video post about a retail merchandising solution that puts a tablet on a slider rail in front of a bank of related products. It’s from a San Francisco area company called OnQ that designs and manufactures category displays for retailers and brands. […]
Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right to get explanations about different products laid out in front. […]
