NEW YORK – March 31, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. […]
LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. […]
In a step that enhances the momentum of the Dubai Metro Stations Naming Rights Initiative 636,873 passengers used the National Paints Station during 2025, while the number of people passing by the brand exceeded 12 million. This ceremony represents a strategic milestone within Mada Media’s preparations to activate its exclusive mandate to sell naming rights for the Blue Line stations. […]
New Board to Accelerate Performance-Driven CGI Innovation Across DOOH and Mobile NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the formation of its Board of Advisors. […]
16th March 2026: Alight Media further boosts leadership team with new Trading Director, Tim de Monte Alight Media today announced the appointment of Tim de Monte as its new Trading Director, supporting the company’s ambition to grow outdoor and beyond. […]
Upgrade of premium site aimed at attracting high-end advertisers to UK arm of Multiply Media Group BackLite UK, a leading large-format digital out-of-home media company, has partnered with the world’s largest owner of outdoor advertising infrastructure, Wildstone, to complete a full transformation of the iconic Wandsworth Roundabout site. […]
The ceremony marks the first in a series of ceremonial events planned by Mada Media Government of Dubai Media Office – 03 March 2026: Reflecting its commitment to strengthening public–private partnerships and empowering national brands, Mada Media (PJSC) hosted an official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. […]
Dubai, UAE – 21/01/2026 – Union Properties PJSC (“Union Properties” or “the Company”) (DFM symbol: UPP) has entered into a landmark exclusive partnership with Hypermedia, the UAE’s most advanced smart DOOH and retail media company, to transform the media infrastructure of Motor City, one of the Dubai’s most distinctive, motorsport-inspired destinations. […]
Digital out of home has never been short on formats. Static billboards, place-based screens, retail media, transit displays, most planners can list them without much thought. But lately, a different conversation keeps coming up in agency meetings, and client calls usually right after someone asks what we do when the inventory we want is already locked. […]
New York, December 2025: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, continues to accelerate its international expansion through four strategic global hires. Across Sales, Operations and Marketing, these new roles bring extensive experience from leading media and technology organisations in North America and the UK to Veridooh’s fast-growing team. […]
Ledger Bennett executes first campaign to leverage the capability in the US and Canada for their client, reserving premium screens weeks ahead of activation MONTREAL, November 13, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH) ad transactions to North American advertisers. […]
Consolidating Leadership in Canada’s Residential Video Market Toronto, ON — November 5, 2025 — UB Media today announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada. […]
IMAGE: PATTISON Outdoor’s new large-format digital display at Espace Longueuil. Launching November 3, 2025. Photo courtesy of PATTISON Outdoor Advertising. […]
Alight’s mission always been to grow out-of-home and beyond, delivering results for brands by connecting them with communities in the real world. Over the years, they have established themselves as a leading outdoor media owner, and are proud to be the UK’s number one digital billboard network. Today, the company announced a new name for their D48 roadside products: Go by Alight. […]
The outdoor advertising industry has been giving its backing to the founder and CEO of the world’s largest owner of outdoor media infrastructure, Damian Cox, as he prepares to climb one of the Himalayas’ most formidable mountains for charity next month. […]
