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VIOOH expands programmatic DOOH access in the US with Screenverse partnership

The partnership delivers access to more than 38,000 digital screens across the US, generating over 7.7 billion monthly impressions   VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), has launched a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. […]

dpaaglobal.com
Wed, Aug 26 at 11:17 AM

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David Bell, former IPG CEO and Senior Advisor to Google, joins Veridooh’s Advisory Council

19 August 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has appointed David Bell to its Advisory Council to work closely with the Co-Founders and Co-CEOs, Mo Moubayed and Jeremy Yang. The appointment brings one of advertising’s most respected leaders into Veridooh as the company continues to scale across the globe. […]

dpaaglobal.com
Wed, Aug 19 at 3:25 PM

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LOCLshop Delivers 15-Point Jump in AI Search Visibility over 4 weeks, Turning AEO Into a Measurable Growth Metric

a four-week pilot, a multi-location brand’s Local AEO score climbed from 39 to 54 across 27 independent assessment runs — evidence that visibility in AI-generated answers can be tracked and improved, location by location. Local AEO score trajectory for a LOCLshop pilot location — 27 assessment runs, June–July 2026. First run 39 · Latest 54 · +15 points. […]

dpaaglobal.com
Tue, Jul 28 at 1:46 PM

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Talon and PJX come together to create the largest independent OOH specialist in the US

Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market.   The move brings together two highly complementary businesses at a time of growing opportunity in the US OOH sector, as clients increasingly look for smarter, more accountable and more connected solutions. […]

dpaaglobal.com
Wed, Jul 8 at 12:52 PM

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BackLite UK expands Landmark Series portfolio with Chiswick Towers addition

LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month   Leading premium OOH operator BackLite UK, a subsidiary of Multiply Media Group (MMG), has expanded its premium large-format outdoor Landmark Series portfolio with the addition of Chiswick Towers, two iconic advertising structures located on one of the main routes linking London and Heathrow Airport. […]

dpaaglobal.com
Tue, Jul 7 at 11:03 AM

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Zynchro Accelerates Efficiency and Slashes Costs with AI; Announces New AI Assistant, Zyvo

(Dallas, TX. 2026)  Always a robust tool for developers, Zynchro System (www.zynchro.tv) is harnessing the power of AI at the core of technical development while at the same time delivering AI assistant, Zyvo, to aid customers with content creation and campaign management. […]

dpaaglobal.com
Tue, Jul 7 at 10:36 AM

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Displayce launches its Agentic DOOH offering: a suite of agents available via MCP

France, 25 June 2026 – Unveiled at Cannes Lions 2026, Displayce, a technology suite specialising in DOOH, is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation and analysis of digital out-of-home campaigns. […]

dpaaglobal.com
Thu, Jun 25 at 12:52 PM

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Advancing Dubai’s Vision for a Sustainable and Future-Ready Advertising Sector

Mada Media awards concession for 21 digital Unipoles along Sheikh Zayed Road as part of efforts to enhance Dubai’s urban landscape and smart OOH ecosystem   Dubai, June 2026: Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetization of 21 digital Unipoles billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

dpaaglobal.com
Thu, Jun 11 at 10:08 AM

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Co-op Launches National Digital Out Of Home Propostion In Partnership With Smart Outdoor

Co‑op has today (5/14/26) announced the launch of a new national advertising proposition – Co-op Media Network Out of Home – marking the retailer’s formal entry, as a standalone media owner, into the UK Digital Out of Home (DOOH) market. […]

dpaaglobal.com
Thu, May 14 at 12:53 PM

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Screenverse Appoints SVP of Supply to Lead Next Phase of Growth

Strategic hire signals Screenverse’s commitment to building the definitive monetization and infrastructure layer for digital screens in the physical world   New York, NY, May 11th, 2026 – Screenverse, the leading programmatic monetization partner for digital out-of-home (DOOH) media, today announced the appointment of Nick Sadler as Senior Vice President of Supply, a strategic leadership role focused on advancing the company’s supply-side growth and expanding its partner ecosystem. […]

dpaaglobal.com
Mon, May 11 at 12:52 PM

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Spotzi bridges the gap between physical and digital media with new omnichannel Out-Of-Home capability

AMSTERDAM, the Netherlands – April 29, 2026 – Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. […]

dpaaglobal.com
Wed, Apr 29 at 10:55 AM

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Universal Pictures Launches ‘Michael’ with First-of-Its-Kind Architectural LED DOOH Spectacle Across Europe

Universal Pictures International has launched Michael with a landmark Digital Out of Home campaign that transforms two of Europe’s most iconic buildings into cinematic storytelling canvases using thousands of precision-controlled architectural LEDs. […]

dpaaglobal.com
Tue, Apr 21 at 2:31 PM

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Displayce supports Ubisoft in a multi-country programmatic DOOH campaign to drive in-store purchases of Just Dance 2026

London, 2026 – During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance 2026 and drive purchase intent at the point of sale. […]

dpaaglobal.com
Tue, Apr 21 at 9:49 AM

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BackLite UK unveils The Knightsbridge as newest addition to Landmark Series

Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade Burberry, Club Med and Franck Muller are among the brands now advertising on the site Leading premium DOOH operator BackLite UK has expanded its deluxe large-format outdoor advertising portfolio with the launch of The Knightsbridge, a revamped flagship installation located on the busy tunnel connecting London’s most affluent areas. […]

dpaaglobal.com
Thu, Apr 16 at 9:53 AM

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MOOHA sponsors industry gathering of brand-side experiential marketers (DPAA)

NEW YORK – March 31, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. […]

dpaaglobal.com · Promoted content
Tue, Mar 31 at 4:16 PM

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