The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day ... […]
Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms ... […]
Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of ... […]
COVID-19 has left a mark on the world, and it’s not going away anytime soon. In… The post A marketer’s guide to recessionary spending appeared first on Wrapify Blog. […]
OUTFRONT Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of prime DOOH assets in Calgary, Alta., from Leading Outdoor Inc. Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. […]
Vistar Media, a global provider of software for digital out-of-home, launches the reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]
Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice… The post Wrapify Broadens Impact on Brands & Agencies with Announcement of New VP of Marketing, Valerie Carboni appeared first on Wrapify Blog. […]
We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? […]
Women in marketing have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in marketing. Â They got together for a roundtable discussion, and we wanted to share their thoughts. […]
Amy Lynn Boisvert will oversee all digital ad operations at Wrapify. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space. The post New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify appeared first on Wrapify Blog. […]
Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. […]
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EDMOND, Wash. and ORLANDO, Fla. (April 30, 2020) – Digital signage and video wall agency Synect is offering free digital signage content to help fight the spread of the COVID-19 pandemic. […]
MINNEAPOLIS, MINNESOTA, April 2, 2020 – The employees of Tightrope Media Systems have always thought differently. After all, the founders formed the company specifically to address undeserved needs in broadcast and AV. No one would have called community TV automation, instant replay servers and digital signage lucrative product areas in the late 1990s. […]
One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. […]
