Guest Post: Jeff Doud, MaxMedia Today’s consumers expect an experience. They don’t want to be sold stuff. Instead we should offer relevant lifestyle with usable chunks of information to provide context. […]
Guest Post: Jeff Doud, MaxMedia Jeff Doud The bar is set so low. Everywhere you go, we are assaulted by clutter or what I would call “environmental hubbub.” Public spaces, retailers, malls, and lobbies often assume that their messaging or offers are the single most important component of their content strategy. […]
The new 16:9 Projects Podcast takes a deep dive look into the flagship AT&T store at 1 Powell Street in beautiful San Francisco. Project host Michael Tutton has a great, detailed interview with Jeff Doud, the executive creative director at Atlanta-based retail experience firm MaxMedia. It has three “chapters” of content: Entertainment, Local Arts & Culture and Connected Life. […]
