There are still media companies and property owners enchanted by the sight of robotic 3D LED displays – even if a version use by one of the world’s biggest brands in the epicenter of the world’s biggest media market was something of a technical disaster. […]
This is a vast direct view LED display in the arrivals area of Kuala Lumpur’s international airport – the big Absen screen replacing 11 old backlights. The screen is 96 meters wide by 4.2 meters high, and was put in by the media company VGI Airports. A bank has already bought out the screen space for the next two years. […]
You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that would get around to the potential user base and put the brakes on other deep-pocketed companies trying the same thing. […]
The giant Utama 1 Shopping Centre in suburban Kuala Lumpur, Malaysia is either the 4th or 6th or 7th largest mall on the planet, with 5 million square feet of space and a lot of people coming in the doors each day. The mall operator has been running a mall-wide digital signage network for the last 10 years, selling display “airtime” to mall tenants and 3rd-party advertisers. […]
