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Projects: Malaysian Mega-Mall Updates Its 60+ Screen Network

The giant Utama 1 Shopping Centre in suburban Kuala Lumpur, Malaysia is either the 4th or 6th or 7th largest mall on the planet, with 5 million square feet of space and a lot of people coming in the doors each day. The mall operator has been running a mall-wide digital signage network for the last 10 years, selling display “airtime” to mall tenants and 3rd-party advertisers. […]

sixteen-nine.net
Thu, Aug 25, 2016 at 11:38 AM

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