The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the ... […]
Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet New York, NY (September 2, 2020) – Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies. […]
The ride share firm Lyft has acquired a small startup called Halo Cars, which puts digital OOH ad displays on top of drivers’ cars, providing a incremental revenue for willing drivers. The ad startup – along with another one called Firefly – drafts off the well-established ad format of printed and more recently digital signs mounted atop taxis. […]
A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, which is on top of a $21 million round late last year. Firefly offers a supplemental revenue stream to rideshare drivers in return for affixing a hyper-local, geo-fenced digital sign on the cartop. […]
