Spiced Caribbean rum brand The Kraken® is launching an interactive out-of-home campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. […]
Campaign won the Charity category in Ocean’s digital creative competition One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. […]
The results of an activation can be tough to measure at times. You might have given away all of your goody bags, but how much attention were consumers really paying to your brand? Our latest Ocean Labs collaboration with Swarovski (planned by Havas Media and Adcity UK with supporting creative by HKX Productions) showed just how powerful interactive digital out-of-home activations can be. […]
Swarovski presented a vibrant splash of summer colour with an exclusive interactive campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London last weekend (June 9-10). The interactive campaign invited participants to ‘Bring Colour To Summer’ by stepping on one of four coloured spots positioned in front of the large format digital out of home screen. […]
In order to promote its Priority members service, O2 partnered up with Disney for the launch of Star Wars: The Last Jedi. Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi. […]
