It’s much easier to work up enthusiasm for shape-shifting kinetic LED displays when they’re used inside and do something that can’t also be done ... […]
I stumbled across this company on Linkedin – a Dubai firm called Lazulite that does a wild variety of work using those kinetic/robotic displays ... […]
A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the ... […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
Here’s another example of one of those robotic, kinetic, three-dimensional walls that has cubes that push out and slide back in based on programmed sequences. It is is the same motion technology as what was used for that ill-fated Coca-Cola spectacular LED display in Times Square, but the biggest difference with this one is that it is inside. […]
You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that would get around to the potential user base and put the brakes on other deep-pocketed companies trying the same thing. […]
Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going into how live data is being used to fine-tune targeted digital OOH advertising. The most interesting of them is a campaign for Peugeot to promote its corporate minivans with SMBs and entrepreneurs. […]
