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What Does Experiential Look Like When Everyone is Online and at Home?

As experiential marketers, we are used to creating contingency plans for when we need to pivot and change course from our most-desired activation game plan. These days, COVID-19 forces us into the ultimate contingency plan ask: How do we conduct our experiential when people aren’t allowed to attend an event or even interact? […]

emcoutdoor.com
Thu, Mar 26, 2020 at 11:31 AM

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Political Advertising with Out of Home

Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned to campaigns using these tactics to reach constituents as they go about their daily lives. […]

emcoutdoor.com
Wed, Mar 4, 2020 at 1:56 PM

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Best of the Blog 2019

As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]

emcoutdoor.com
Tue, Jan 14, 2020 at 1:56 PM

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The Intersection of IRL and URL: Engagement Marketing

This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. […]

emcoutdoor.com
Tue, Jul 30, 2019 at 8:15 AM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]

emcoutdoor.com
Wed, Dec 5, 2018 at 3:45 PM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning (EMC Outdoor)

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]

emcoutdoor.com
Mon, Mar 19, 2018 at 11:58 AM

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Experiential: A Natural Extension to Out of Home (EMC Outdoor)

Out of home experts spend a lot of time discussing and plotting the various paths that a target demographic will travel from the time they leave their home, to the time they return. […]

emcoutdoor.com
Wed, Aug 2, 2017 at 11:24 AM

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