Intersection Adds Large-Format Video Wall to Secaucus Junction Station
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Wed, Sep 11, 2019 at 11:15 AM
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Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys. […]
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. […]
An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around the UK. Turns out the digital information stations are really popular with drug dealers. […]
The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. […]
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. […]
It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. […]
Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]
Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. […]
This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. […]