Digital Signage 101: Digital Signage doesn’t work! Here’s why…
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Wed, Jan 22, 2014 at 7:30 AM
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The Christmas season typically evokes wonderful images of festive lights, hearty food and gaily-wrapped presents. These Out-of-Home campaigns certainly come close to capturing some of the essence of Christmas! […]
Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. […]
Thanksgiving Eve is notorious as the busiest travel day of the year for Americans. This year, lucky travellers arriving at Houston’s George Bush Intercontinental Airport on Thanksgiving Eve had the opportunity to hit the jackpot with Zappos. […]
The Growth of M-Commerce The smartphone: a device small enough to fit in your pocket, yet so advanced that it can hold the key to your whole life; your memories, your contacts, your daily agenda, becoming the link between you and your world – an actual electronic personal assistant following and helping you at every step of your everyday life. Literally. The smartphone market is booming. […]
Brands are getting more personal. One of the more interesting ways where brands are engaging with consumers in OOH is giving them a challenge. KitKat Have a Seat, Netherlands Here are 3 examples where the public has actively chosen to connect with the brand. […]
Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns. Mexico The idea of exercising outdoors for city dwellers generally involves running, jogging or having a brisk walk. […]
Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. […]