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Edge Of Tomorrow, Warner Bros’ First International Innovate Campaign

Working together with JCDecaux, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt. A week prior to the release of the film, JCDecaux created a fully wrapped bus shelter in the city centre of Madrid and another in the centre of Amsterdam. […]

jcdecaux-oneworld.com
Thu, Jul 17, 2014 at 10:22 AM

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Play The Game With Turkish Airlines

Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul. From the 12th to the 18th of May, a fully wrapped tram filled entirely with basketballs traveled around the busy city center of Milan. […]

jcdecaux-oneworld.com
Mon, Jul 14, 2014 at 10:45 AM

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Comptoir des Cotonniers opens 10,000 m-commerce “billboard shops”

Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. […]

jcdecaux-oneworld.com
Tue, Jul 1, 2014 at 10:00 AM

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Airport Fitness & Fun with Farmlite

JCDecaux India recently worked with ITC Foods to launch their Farmlite biscuits at Bangalore airport through a uniquely engaging activity. The campaign’s concept was built upon Farmlite’s message of having fun while staying fit. It was delivered in two parts with both containing elements of surprise which left a lasting impression with the passengers. […]

jcdecaux-oneworld.com
Fri, Jun 20, 2014 at 7:14 AM

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A Tram Journey To Tuscany With Consorszio Olio Toscano

JCDecaux Innovate division creates bespoke outdoor solutions from conception to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. […]

jcdecaux-oneworld.com
Thu, Jun 12, 2014 at 9:14 AM

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Pick Your Colour With OBI

OBI is the biggest DIY retailer in Germany and one of their in-store services is a personalised paint-mixing system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive concept, on top of a nation-wide standard advertising coverage. […]

jcdecaux-oneworld.com
Tue, Jun 10, 2014 at 12:07 PM

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Winner Of The JCDecaux Innovate Campaign Of The Month – March 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. […]

jcdecaux-oneworld.com
Wed, Apr 30, 2014 at 6:24 AM

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Taste the Brightside With JCDecaux Belgium & Lipton Ice Tea

Ice Tea is refreshing and good for your health… But it also tastes amazing ! This gives at least three reasons to try this beverage in the best conditions…  and ice cold. […]

jcdecaux-oneworld.com
Thu, Apr 17, 2014 at 12:46 PM

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Winner Of The JCDecaux Innovate Campaign Of The Month – February 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. […]

jcdecaux-oneworld.com
Wed, Apr 9, 2014 at 5:14 AM

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JCDecaux Innovate Campaigns of the Year 2013

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our local teams are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. […]

jcdecaux-oneworld.com
Fri, Apr 4, 2014 at 5:29 AM

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Tech Talk and Trends: Get Smart(phone) with Outdoor

It is widely accepted that creating a connection between a consumer and a brand is paramount to the success of advertising. In an increasingly connected world where people are spending more and more time outside of their home, mobile and outdoor advertising offer a unique and effective way to attract and interact with consumers on the go. […]

jcdecaux-oneworld.com
Mon, Mar 31, 2014 at 9:52 AM

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Pepsi reveals its “Unbelievable” campaign, and we LOVE it !

Pepsi Max has launched an innovative campaign with JCDecaux to reach consumers on London’s New Oxford Street with an “Unbelievable” augmented reality experience. […]

jcdecaux-oneworld.com
Fri, Mar 21, 2014 at 11:13 AM

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Marks & Spencer and JCDecaux Present the First Virtual Catwalk

The iconic British retailer Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague. Marks & Spencer showcases its new spring collection with an interactive bus shelter – the very first interactive campaign in the Netherlands to use the swipe technology. Using the interactive screen, passers-by were able to swipe through the entire collection very easily. […]

jcdecaux-oneworld.com
Fri, Mar 14, 2014 at 10:38 AM

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Winner Of The JCDecaux Innovate Campaign Of The Month – January 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. […]

jcdecaux-oneworld.com
Wed, Mar 12, 2014 at 11:33 AM

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Winner Of The JCDecaux Innovate Campaign Of The Month – December 2013

Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. […]

jcdecaux-oneworld.com
Thu, Feb 6, 2014 at 1:01 PM

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