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Apotek Blows Away Stockholm Commuters with Digital Hair Ad

Those clever advertising folk in Sweden have swept away commuters with an ingenious outdoor digital campaign.Pharmacy brand Apotek promoted their new hair range at a Stockholm station by placing ultra-sonic sensors inside subway platform billboards, that could recognise when a train was approaching.The adverts then sprang into action when a train pulled in, causing the featured model's hair to realistically billow around her face.Simple, smart and effective. […]