The world of advertising has always been fast-paced and in a constant state of evolution – and this is truer in 2015 than ever before. Marketers and retailers have more ways to reach their audience than they’ve ever had – and the huge selection of options can be daunting, especially with the fast-moving nature of the industry making it difficult to keep track of the latest innovations. […]
The way that companies present themselves to their customers has undergone a dramatic revolution in recent years. In addition to building online identities and interacting directly with customers through social media, many retailers have taken advantage of digital signage to change the way that they interact with their customers in the real world. […]
Today, business signs go beyond communicating your brand. They can also drive sales for your establishment and encourage interaction with your audience. They can literally transact with your potential and existing customers. […]
It’s kind of amazing that the digital signage industry is growing at such an astounding rate when nearly every company is making the same few products. Hotel kiosks, digital menu boards, retail displays – we’ve grown far too familiar with the same line of products stamped with a different logo. […]
This industry has developed some pretty engaging applications. From touch screen interactivity to gesture-based control, there are many pieces of the digital signage ecosystem that provide the value-add needed to help legitimize a still burgeoning industry. […]
High-Tech Advertising in 2014 Where Are the Trends Leading Marketing has been around for as long as currency and trading have been in existence. Of course, in those early days, advertising was limited to word of mouth. Later, with the industrial period came mass printed flyers, newspaper ads and television and radio commercials. […]
Impact of Digital Signage Solutions on Advertising World Digital Signage solutions have revolutionized the advertising world, with its advanced technology and attractive features. […]
Providing better customer experience is one of the primary goals of any successful business. These days, with the right and intelligent use of technology, a firm can improve its way of interaction with their customers. From retail to banking, education to healthcare, public to private, schools to shopping malls, restaurants to airports and subways; digital signage has found its way everywhere. […]
Requirements for some of the most simple digital signage projects may preclude enterprise solutions. However, a large majority of today’s digital signage deployments are including requirements for more robust solutions. What follows are some of the more essential feature-sets for today’s companies. […]
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