When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to ... […]
Health safety concerns that become top of mind for the whole planet back in March 2020 led to a lot of assumptions that the ... […]
If you have been in the industry for a while, you’ll maybe remember all the excitement around using gesture technology to control screens. That ... […]
I am not much of a fan of body and gesture-tracking applications that ask people to get in front of a screen and wave their arms and have that mimicked on the screen those people are viewing. It tends to be eye-candy that has little evident impact or point. […]
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. […]
I have my doubts about Digital OOH executions that require gesture interaction, or what I fondly call Stupid People Tricks. There’s a dynamic at play that limits how many people want to try something that might embarrass them. There’s also the simple question of whether gesture is there for the sake of novelty versus it being the best way to work with something. […]
Project Tango was announced in February 2014. It is a special project from Google’s ATAP (Advanced Technology and Projects, formerly part of Motorola) and Movidius, a startup in Silicon Valley. When Google sold Motorola (Mobility) to Lenovo, it held on to ATAP. […]
