The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. […]
When thinking about Out-of-Home (OOH) or digital marketing, most of the time we don’t link the two together or think about the ways they can complement each other. One offers advertisements in a more traditional manner, and the other is focused primarily on online ads and social media. […]
In the past decade, smartphones have become the most popular available technology with over three billion active users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. […]
The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]
