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16:9: New Canada Goose Store Uses Digital (And Serious AC) To Drive Experience, Aspiration

Canadians are mostly practical people, so I am probably not the only person north of US border who has seen images or video of a new Canada Goose experiential store in Toronto and wondered why a cold room was needed, when parka-testing shoppers could just go outside. On the other hand, would the shoppers come back with their pricey jackets? And, of course, it’s not always cold up here. […]

sixteen-nine.net
Wed, Jan 15, 2020 at 8:21 AM

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