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Hooked On A Feeling: How To Make Experiential Signage Work 

Digital signage has been used for decades to help with wayfinding, sales enablement and brand identity. Now, direct-view LED (DVLED) displays are increasingly being installed to create experiences that increase overall customer engagement. “Experiential signage” is the term used for a type of signage that is designed to create a unique and immersive experience for the viewer. […]