Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA ... […]
Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]
The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing ... […]
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, ... […]
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]
After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum. […]
The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking ... […]
The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry ... […]
The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era ... […]
NEW YORK, July 22, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that Adapt Media has joined the association. […]
NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. […]
NEW YORK, April 1, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) webinars and online activities will be open to non-members of DPAA for the duration of the pandemic crisis. […]
‘We Are the Countervirus’ launches on OOH screens in US, Canada, UK, EMEA, Asia and additional countries NEW YORK, March 27, 2020 – DPAA, the leading global organization for all advertising and content outside the home, and independent ad agency Madwell have teamed up to create a global PSA campaign to stem the tide of the coronavirus. […]
NEW YORK, March 2, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Oxford Properties Group has joined the association. Oxford Properties Group is a leading global investor, developer and manager of real estate. […]
The DPAA has announced plans for its 2020 Video Everywhere Summit, with the day-long conference set for Tuesday, October 13th at a new venue, Pier Sixty, which is down in the Chelsea Piers area of Manhattan, overlooking the Hudson. […]
