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OOH Captures Attention and Drives Real Results

OOH Captures Attention and Drives Real Results Published: March 14, 2023 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), "Out of Home Ads Drive Real-World Action," reveals that out-of-home (OOH) advertising is the reigning champ in catching consumers' attention and driving real actions.  Let's sink our teeth into the key findings: OOH resonates with consumers  Nine in ten adults - 90% noticed an OOH ad recently! […]

adomni.com
Tue, Mar 14, 2023 at 4:03 PM

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I Tried A Bot-Generated Blog Post, And It’s Not Bad

My son Scott is HEAVILY into AI-generated art and has been regularly sending me samples of work created, as well as raising my limited ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 11:20 AM

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Do Media Owners Need To Go All-In On Programmatic DOOH? (Hivestack via 16:9)

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 8:51 AM

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Will “Generation Zalpha” Change the Way You Buy Ads?

Ever thought you were buying a cheaper alternative on Wish.com and received exactly what you expected?… The post Will “Generation Zalpha” Change the Way You Buy Ads? appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Mar 13, 2023 at 11:40 PM

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What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet (16:9)

Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank ... […]

sixteen-nine.net
Mon, Mar 13, 2023 at 7:25 PM

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LED Display Maker Watchfire Bulks Up Sports Capabilities Via Spectrum Scoreboards Acquisition (16:9)

LED display manufacturer Watchfire has bulked up its capabilities in the live sports market via the acquisition of Spectrum Scoreboards, giving Watchfire what it ... […]

sixteen-nine.net
Mon, Mar 13, 2023 at 7:17 PM

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Commercial Integrator Expo Establishes Content Advisory Committee

Commercial Integrator Expo, owned and produced by Commercial Integrator’s parent company Emerald, the new exposition and conference for the commercial audiovisual integration channel and technology managers, announced the formation of the Content Advisory Committee. […]

commercialintegrator.com
Mon, Mar 13, 2023 at 4:12 PM

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New Hamilton truck route signage to improve safety, livability in the city

The city of Hamilton will soon begin installing new and modified truck route signage, to satisfy livability, environmental, and public health recommendations in its updated Truck Route Master Plan. […]

signmedia.ca
Mon, Mar 13, 2023 at 11:16 AM

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Nelson, B.C., plans to implement more welcoming wayfinding signage

The city of Nelson, B.C., plans to redesign its current wayfinding signage, to make visitors and new residents feel more welcome, as well as better navigate the streets and sidewalks. Photo courtesy City of Nelson The city of Nelson, B.C., plans to redesign its current wayfinding signage, to make visitors and new residents feel more welcome, as well as better navigate the streets and sidewalks. […]

signmedia.ca
Mon, Mar 13, 2023 at 10:58 AM

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Lamar adds its inventory to AdQuick’s DOOH buying platform (AdQuick)

The new integration will connect AdQuick’s advertisers with real-time pricing and availability from Lamar Advertising’s portfolio of out-of-home products. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 356,000 displays across the United States and Canada and a household name in the ad industry. […]

blog.adquick.com
Mon, Mar 13, 2023 at 8:11 AM

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Surge Pricing Comes To QSR, Enabled By Digital Menu Displays (16:9)

In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more ... […]

sixteen-nine.net
Sun, Mar 12, 2023 at 6:10 PM

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Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts (16:9)

Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, ... […]

sixteen-nine.net
Sun, Mar 12, 2023 at 6:08 PM

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Hologram-ish Transparent LCD Used To Virtually Greet, Guide Visitors At Amsterdam Office Complex (16:9)

Here’s an interesting real world application of those shower stall-like, hologram-ish transparent LCD units – making a life-sized and live host available to visitors ... […]

sixteen-nine.net
Fri, Mar 10, 2023 at 10:37 AM

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The shifting sands of macro advertising and where OOH fits in

The following is a version of a column we recently contributed to ClickZ we feel is important for advertisers to understand, and so are re-sharing with readers here in case you missed it.Modern advertisers are navigating the choppy waters. For some, the prospect of facing dramatic shifts are viewed as distant possibilities. […]

blog.adquick.com
Fri, Mar 10, 2023 at 8:28 AM

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Digital Signage Case Study – Britvic

Project Overview 61 x 43” Android Advertising Displays with 4G modification Background Britvic is one of the UK’s leading soft drinks companies, with major brands such as Robinsons, Tango, J2O and is the official partner of PepsiCo in Great Britain and Ireland. […]

allsee-tech.com
Fri, Mar 10, 2023 at 4:15 AM

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