When designing a digital signage layout for your screen, it is important to remember your target audience. Everything from the content, layout, and design elements should be useful and relatable for your audience. Let’s take a look at how to tailor digital signage layouts for different types of audiences. […]
When creating content for your digital signage display, the first step is to define your target audience. If you’re a store owner ask yourself questions such as, “What types of content will be relevant to my customers? and “What age range are my customers, are there specific design elements that will appeal to them more than others? […]
It’s no question that digital signage has tremendous value. Its dynamic flexibility not only appeals to end-users, but to resellers as well. The increasing market for digital signage provides a ripe opportunity for resellers. While the benefits to your end-users are plentiful, clients may still be hesitant about the implementation. […]
Digital signage continually increases in popularity year after year. Unlike static signs, video walls allow for a broader range of features. It’s easy to think of video walls as an extension of digital signage as a concept. […]
Merely having digital signage solutions available to your audiences is not enough. People crave information that is highly relevant and easily digestible so that they can spend more time doing what they want, rather than trying to decipher the meaning of a message on a sign. That’s why it is essential to build out a content and design guide for your digital displays. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
So, you’ve convinced your organization to invest in digital signage, and now it’s up to you to start unlocking the benefits. What’s next? The next step is developing content for your displays. […]
Your organization has a problem. You’ve recently invested in digital signage, seeking the highly-engaging and flexible solutions it provides. You’ve created a few content templates, deployed a few screens, and have begun to see its benefits in action. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. […]
A digital lobby directory may very well be your visitors’ first point of contact when they enter your building. For this reason alone, it’s most important to have a well-designed directory that is not only visually appealing but also completely functional. Your digital lobby directory should be easy to read and interpret to land a good first impression with visitors. […]
Digital signage is an excellent way to create interest in your brand. However, an amateurish digital signage design can have the opposite impact – poor content design will turn away business and make customers less likely to return. Before we look at what makes for an amateur digital sign design, let’s first discuss how such a design can hurt your brand. […]
