In Is the Digital Menu Board being Underappreciated? we looked at the potential risks and losses that restaurants face when they underutilize digital menu boards. We also discussed several specific tactics that restaurant operators can employ to increase the ROI of their digital menu boards. […]
This is the digital menuboard set-up for a small German cafe chain called CAFETIERO, which is run by the exhibitions and event catering firm The Stockheim Group. The company uses 40-inch displays for menus, and nicely surrounds them in decorative picture frames. […]
It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. […]
Photo: Retail Touchpoints Here’s something odd to end the week – a fast food chain and its marketing services vendor touting how it uses on-demand printing to get menus localized to each of 900 sites. […]
Digital menu boards have long been touted as an effective tool for getting calorie counts across to consumers, but a UK university is using screens in its food service area to get some other important information across – Allergy Information. […]
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. […]
First and foremost, a confession. As an ice cream lover, writing about anything related to the Dairy Queen® brand brings about excitement and an excuse to order an afternoon Blizzard® Treat not once, but twice this week. As such, I want to thank Janna Rider, Director of Digital Merchandising at International Dairy Queen, Inc. […]
