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16:9: New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity

The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, with gaps between each. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 6:22 PM

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5 Important Trends for Out of Home in 2019

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 12:01 PM

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This Year’s Loopy Telecine Holiday Video Is Out

Montreal solutions provider Telecine has produced and sent around its loopy annual Christmas video – something that’s become a bit of a tradition. This one features a magical shell from the South Pacific that keeps the snow and cold away from the rooftop of Telecine’s historic stone building near downtown Montreal. […]

sixteen-nine.net
Tue, Dec 18, 2018 at 9:31 AM

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16:9: Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen

One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. […]

sixteen-nine.net
Mon, Dec 17, 2018 at 5:45 AM

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Signagelive Adds Easy, Template-Based Creative Via PosterMyWall Integration

UK digital signage CMS software shop Signagelive has always been fast and smart about tying in to capabilities it can add to its overall offer, choosing to partner rather than build. Its integration is with the US-based firm PosterMyWall – a template-driven, cloud-based platform that allows end-users to build promotional spots without having a lick of design skills. […]

sixteen-nine.net
Fri, Dec 14, 2018 at 8:21 AM

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16:9: Video: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install

The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of the terminal, as developed by the Paris-based experiential content shop Admemori. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 5:33 AM

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Nine Keys For A Successful Workplace Digital Signage Content Plan

Guest Post: Kaijus Asteljoki, Valotalive Digital signage content strategy helps you outline the plan for a successful implementation and to maximize the impact of the investment. With proper planning you can also avoid the possible simple mistakes. […]

sixteen-nine.net
Tue, Dec 11, 2018 at 11:34 AM

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Insights from the Annual OOH:NOW Conference by the Ad Club of New York (OAAA)

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. […]

specialreports.oaaa.org
Mon, Dec 10, 2018 at 6:37 PM

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16:9: Here’s The Finalist List For The 2019 Global Digital Signage Awards

The Finalists have been selected by 28 judges for the 2019 Digital Signage Awards, run in conjunction with Sixteen:Nine. The Winners and High Commendations will be presented on the evening of Feb. 6 at the Compagnie Theater in Amsterdam, which puts it in the middle of ISE. […]

sixteen-nine.net
Mon, Dec 10, 2018 at 8:25 AM

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16:9: That Insane ETISALAT Booth At GITEX Also Had Shape-Shifting LED Walls

One of the buzziest impressions from the recent GITEX trade show in Dubai – a very large, by the looks of it moderately crazy  variation on CES – was the way, way, way over-the-top ETISALAT booth – with the telecoms company having LED everywhere, and a flying car (only kinda sorta – it appeared to be a very expensive balloon). […]

sixteen-nine.net
Tue, Nov 27, 2018 at 4:02 PM

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Digital Signage Awards Entries Up 50%: Awards Night Tables Booking Up

Entries for the 2019 Digital Signage Awards, which Sixteen:Nine is among the main sponsors, are up 50 percent year to year, and the list of entrants is impressive. […]

sixteen-nine.net
Sat, Nov 24, 2018 at 7:57 AM

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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign

This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. […]

sixteen-nine.net
Wed, Nov 14, 2018 at 6:20 PM

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New Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms

We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New York subway stations. From my perspective, Starry Night beats the hell out of career college and Learn To Speak English posters. […]

sixteen-nine.net
Fri, Nov 9, 2018 at 6:35 AM

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New Split Flap Display Adds Digital Spin To Old School Information Signs

I’m a total sucker for flip disc displays – electro-mechanical signs that rapidly flip through a succession of characters to convey information in a way that’s old school cool, and kind of hypnotic. The tech is not new. These sorts of signs have been in airports and rail stations since the ’60s. […]

sixteen-nine.net
Thu, Nov 8, 2018 at 2:36 PM

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Towering Statue Projection-Mapped At Night To Honor Late Indian Statesman

This is pretty wild – projection mapping on the world’s tallest statue, a 182-meter tall bronze-clad tribute to an Indian statesman. The Statue of Unity in the state of Gujarat honors the late Sardar Vallabhbhai Patel, often called the “Iron Man of India” for his role in the nation’s struggle for independence. […]

sixteen-nine.net
Thu, Nov 1, 2018 at 11:49 AM

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